Friday, August 10, 2007

Lead generation

Leads|Lead|lead generation|MLM Lead|Insurance Lead|Mortgage Lead| - Tips and Advice from Bruno Rioux (continue)

Optimize the Wrong Keywords and You'll Likely Never See Any Results

Next we need to view the source code of this website, right click on your mouse then by clicking "view source" within the website in your browser. This will open up a text file for us to have a look at and see if this website is actually Optimizing their "Onpage Optimization factors".

There are 2 types of optimization, on page and off page optimization. First we'll cover off page optimization first.

As we view the source file of a website, we need to look for a few things.

• Whether or not they are using h1 header tags and are placing the keyword
"lead generation" within those tags. Another great thing for us!

• Whether or not they are using their main keyword in the title tags of the
website. If they are, it is one of the main reasons they're currently ranked highly for " lead generation ".

• Whether or not they've bolded, underlined, or italicized the words " lead generation " anywhere in the body of the webpage. They've actually bolded the keyword " lead generation " a few different times throughout the webpage. At first glance, it looks as though this is another major reasons they've managed to grab the top spot for this keyword. Bolding is something we can do right away, so now we know that we should also bold the keywords throughout our webpage.

• Whether or not they are using alt image tags and placing the keyword
" lead generation " within that tag. This is definitely something we can do when optimizing our webpage. And another thing we can do to "one-up" a #1
ranked website. It is best to add images that are actually named after our main
keyword. For example, we could insert an image and call it “lead generation graphic1.jpg” and so on.

• The final thing you want to note is whether or not they've placed the
keyword “lead generation” once at the very beginning of the webpage, and once at the very end. This is another thing we can do to better optimize our webpage.

We now know we can easily out optimize a #1 ranked website!

* Remember, the main idea behind ranking well on Google is to analyze the top ranked
websites and then doing those things that they're doing. Continue to go through the same process for the other keywords you have found. It is best to analyze the top 5 ranking websites for each keyword.

Join me in my next Blog entry to get more on the subject.

Certified Trainer for Veretekk-Master Distributor for Leadsomatic
Bruno Rioux
Skype brrioux
Phone 1-506-455-4990
Leadsomatic

Lead|lead generation|MLM lead|Insurance Lead|Mortgage lead|

Leads|Lead|lead generation|MLM Lead|Insurance Lead|Mortgage Lead| - Tips and Advice from Bruno Rioux (continue)

Optimize the Wrong Keywords and You'll Likely Never See Any Results

You'll notice that Lead Generation was searched 70687 times during the previous month.

If my keyword Lead Generation is searched that many times in Overture, then 100 times out of 100, the competition will have you outrank.

Let's take a quick look at Google so I can show you exactly how many websites are
looking for this keyword Lead Generation. If we go to Google and enter " Lead Generation ", you'll see there are 1,820,000 websites using this keyword phrase!

I don't know about you, but that's an awful lot of competition to start with.
Ok, so back to finding which keywords we want to target.

If we scroll down, we can find some more specific keyword phrases like “generation lead mortgage”, “generation lead sales” and generation lead MLM”.

These could be possible keywords we should target to begin with. Once we have our list of 3 to 4 keywords, we need to go to Google and check out the competition to see
exactly how hard it will be to optimize for the specified keyword.

We'll begin with the keyword "Lead Generation" because people looking for lead generation are more than likely trying to find out how to generate leads for there business.

You'll notice that the #1 ranked website for "Lead Generation" is: https://www.azoogleads.com/corp/advertisers/leadgen.php which is not a top level webpage, meaning it's not simply http://www. azoogleads.com

This is good news for us because, typically, if a website's subpage is ranking well in Google, we have an immediate advantage if we choose to target the same keyword with our homepage (i.e. www.lead-generation-mortgage.net). For now, just take my word on this, as I will go into more detail why it's usually easier to rank well for your homepage than any other webpage on your website.

Join me in my next Blog entry to get more on the subject.

Certified Trainer for Veretekk-Master Distributor for Leadsomatic
Bruno Rioux
Skype brrioux
Phone 1-506-455-4990
Leadsomatic