Tuesday, August 28, 2007

Generate Leads by Reverse Marketing

Have you heard of Reverse Marketing?  Consider this:

Are you ignoring or throwing away a possible source of leads for your business? 

What do you do with all that spam that floods your inbox day after day?  Do you trash it like most people?  Do you look for ways to reduce it by purchasing spam recognition software or subscribing to a spam protection service?

I used to do that, but then I came to the realization that having to scan through all the trapped spam to identify emails that had been incorrectly identified as spam was more effort than simply hitting the delete key.

Then I was introduced to the Veretekk Lead Generation System...

Believe it not, I love spam! Done properly using the principles of reverse marketing, spam can actually be a source of good leads for your business. It still amazes me the amount of response I get to my reverse marketing efforts.

Not all spammers are professional spammers.  Many are new or struggling marketers who are trying email blast services and the like to try to get their message out. They simple don't know any better.  These are the leads you can connect with by diligent application of reverse marketing principles.

Reverse marketing and the tools to do it are an integral part of the Veretekk Lead Generation system.  When you promote one of the many Veretekk Lead Generation pages such as the Leadsomatic Ad Blaster, you will get a lot of spam to your Veretekk email address.  Veretekk just loves this stuff!  You can configure your Veretekk Leads system to reply to each message with an innocuous message that subtly promotes your Veretekk system or your primary business.  There are more advanced features available that will allow you to send a confirmation email to some leads, whereupon they opt in to your newsletter or autoresponder series.  Again this is all handled within the Veretekk system.

Don't know how to do Reverse Marketing?  We'll teach you how to do that in our free online training sessions.

So next time you start cursing all that spam and wondering how to deal with it, think again.  Get yourself a Veretekk system and start generating some great business leads from it.  Or, if you like, you can send it to me - I love spam!

 



Bill Brine
Lead Generation Specialist
Ph:   801-289-7145
Fax: 760-280-8685
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