Protecting leads In Your Small Business

By Protecting Search Engine Rankings

Your website's ranking on Search Engines is a vital element of your overall marketing campaign to drive leads to your small Business, and there are ways to improve your link popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out Search Engines.

The good news is that Search Engines have figured this out, and are now on guard for "spam" pages and sites that have increased their rankings by artificial methods to get leads to their small Business. When a Search Engines tracks down such a site, that site is demoted in ranking or completely removed from the Search Engine's index.

The bad news is that some high quality, completely above-board small Business sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the "spam" net and tossed from a Search Engine's index destroying you’re the possibility to drive leads to your site, even though you have done nothing to deserve such harsh treatment.

But there are things you can do - and things you should be sure NOT to do - which will prevent this kind of misperception and damage to your small Business.

Link popularity is mostly based on the quality of sites you are linked to. Google pioneered this criterion for assigning website ranking, and virtually all Search Engines on the Internet now use it.

There are legitimate ways to go about increasing your link popularity to get more leads to your small Business, but at the same time, you must be scrupulously careful about which sites you choose to link to. Google frequently imposes penalties on sites that have linked to other sites solely for the purpose of artificially boosting their link popularity.

They have actually labeled these links "bad neighborhoods."

You can raise a toast to the fact that you cannot be penalized when a bad neighborhood links to your site; penalty happens only when you are the one sending out the link to a bad neighborhood. But you must check, and double-check, all the links that are active on your links page to make sure you haven't linked to a bad neighborhood.

To make sure you do not damage your small Business and the sure way to drive leads to your small Business.
http://silveradigun.leadsomatic.com
If you would like more information contact the author Sterling Hayden
About the author:
You can find out more about Sterling Hayden at
http://www.1mortgageleadgenerations.com/
Email: sterlingsterlingcontact@googlemail.com
TEL. (49) 0382701318