Sunday, September 02, 2007

Free Newsletters

Newsletters

There is no doubt that newsletters are a great way to promote your goods and services online. The key to being really effective with them is that you must move away from your intention of advertising. Advertising on the net, doing just what everyone else is doing is beating a dead horse. What makes your product better than everyone else's? What distinguishes your online program from the other millions of money making programs on Google? The answer is, absolutely nothing. You may think that you have the latest, greatest widget on the planet, but everyone else thinks that way as well.

A well written and information packed newsletter is definitely the ticket to getting your message out live very effectively. In fact, people are really hungry for good information. They are looking for solutions to problems. They are searching for answers to their particular needs. If you give them that information, they will find you. I know this from personal experience marketing on the internet.

For example, in my SEO News, I simply tell people about strategies that they can use to their advantage. They can use the information found there to benefit themselves and their promoting online. Quite possibly, they will take a look at my seo services, who knows? That is really not the point. You give people news they can use and they will come back for more. You give them advertisements, and its so long and adios.

In my Internet Marketing Weekly Newsletter, I give people real time information on some of the hottest programs going online. This newsletter already has some really good traffic and search engine positions on Google. I keep this content flowing as often as I can. You will note that all of the newsletters are linked together as well. When the search engine spider comes and indexes one of them, they will index them all.

I am the marketing director for Jaguar Marketing. I publish a weekly edition called Jag Marketing News. In this newsletter, I give relevant and inside information into the world of Jaguar Marketing. I already know that this is the best money making program. I never have to convince anyone to join it. They find me. I answer their questions and they either see the value in that, or they do not. Its really just that simple.

In my publication About Leads News, I give people information on strategies and techniques they can use to produce leads. This solves a definite problem for online marketers. You need people to talk to about your stuff, right? My about leads program will get you leads the right, eliminating the need to ever have to buy leads again.

Do you see the point I am making here? Information that is useful to people is the way to promote online programs. If you are simply adding your information to Craigslist in hopes that someone will see it and you will make a sale, good luck. There are about a million people doing exactly the same thing. Internet newsletters inform, inspire, motivate and possibly will make sales if the people reading them see a value in them. If you are just going to submit advertisements, forget this path as it will lead to nowhere.
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Butch Hamilton-SEO Specialist

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