Tuesday, September 04, 2007

Home Business Lead Generation Techniques

Like many people, you are trying to build a home based business on the internet.  Have you ever thought about how many other people are trying to do the same?

I just performed a search for Home Based Business Opportunities on Google. There were over 101 million websites which contained some combination of that keyword phrase. I also counted 516 different Google Ads targeting this keyword phrase!

Now that is a very dynamic and very competitive market.

There's one thing that each of these sites and ads are seeking: leads! Leads who will conduct business with them. Leads who can be changed into purchasers. Insurance leads, MLM leads, sales leads, mortgage leads... the list is endless.

You are a work at home business professional. You without doubt realize that you require leads for your home business concern so it can be successful. So how do you get these leads?

There are numerous techniques by which you can find leads. You are able to buy leads, you can create your own leads by different techniques, or you are able to find leads by cold calling right out of the telephone directory or some other list (if you are brave enough).

Let's look at each of these lead generation techniques in more detail:

Cold Calling: cold calling means basically calling someone about whom you know nothing, and pitching them on something. Those pesky calls we all get from telemarketers? That is a form of cold calling.

Most home business entrepreneurs are not salespeople, and if you are one of those (like me), this technique of lead generation will not be successful for you. That phone can seem to weigh 100 pounds at times... Lots of rejection here, for sure!


Buying Leads: there are many leads brokers who will sell you all the leads you will ever need, at varying prices depending upon how the leads were generated. Generally, the better the quality of the lead, the more you will pay.

Is this a good solution? Well, maybe. It all depends on how comfortable you are with calling up complete strangers and pitching them on your business. It also depends on how attractive your proposition is to these leads. If your conversion rate is low, you could end up losing money on your leads purchases.

You see, in most cases, these leads have filled out some kind of form to get something for free, perhaps something not even related to home business. In the process of supplying their contact information they have agreed to be contacted by other business owners. Many probably do not even read the agreement, they just sign up to get the free stuff.

By the time you get their contact information, they have usually talked to many other business owners and are sick and tired of getting phone calls. Or, if it is not free to join, they are just not interested. Or perhaps they are vaguely interested in getting a business going, but just not your business. Again, more rejection.


Creating Your Own Leads: with the right tools and training, you can learn how to generate your own leads through a combination of reverse marketing, lead generation websites and search engine optimization.

These leads will rival or exceed leads generated by the best lead brokers. These leads will be interested in your products and services. These leads are exclusive to you and are already familiar with your name.

One of the best tools out there right now for lead generation is
Leadsomatic. For a mere $10 a month, you can place ads (2 billion at a time) on classified ad sites, ffa sites, web business opportunity sites and more. The system is designed to be pushbutton simple and incredibly effective.

Once you join Leadsomatic, you will also be able to join the
Veretekk Lead Generation System. This system makes it almost pushbutton simple to turn all the replies you get from your Leadsomatic Ad Blasts into leads. And you will not be alone. Our free training, given in our state of the art web conference rooms, is the best in the industry.

Leadsomatic is only one of 23 traffic portals and another 20 Search Engine Optimization portals that are part of the Veretekk Lead Generation System. Most of these portals are free to use, and provide very useful services to struggling business owners trying to find better ways to generate leads.

Through our free and thorough training, you will learn how to market these portals in any keyword category you choose on Google, such that your website or websites will dominate your chosen keywords in short order. Then, when people sign up for the service represented by the portal, you will receive that person's contact info. In other words, you have just received a premium lead - a lead who is familiar with your name, a lead who has indicated that they are interested in finding something to help them make money.

Believe me, you will very seldom get any sort of rejection from these leads!

It doesn't get any easier than this. Give Leadsomatic a try today!

For more information:

Leadsomatic:
http://www.leadsomatic.com 
Veretekk: http://www.GeneratePremiumLeads.com

Bill Brine
Lead Generation Specialist
Ph:  
801-289-7145
Fax: 760-280-8685
Generate Your Own Leads with LeadsoMatic!
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