A tip to Increase Ranking and drive more leads to your website

If you are to drive more leads into your small business, it is worth cataloguing
the basic principles to be enforced to increase website traffic and search engine rankings.

• Create a site with valuable content, products or services. Give your potential lead something of value for free.
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• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
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• Research and use the right keywords/phrases to attract your target customers or leads.
• Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
• Have a form to capture the email of your leads so you can keep in touch with your new prospect = your new leads.
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• Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
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• Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. You can submit your url for free at leads o matic. But it is wise to submit to Google manually it does not take long.
• Once you start to generate leads build a relationship with them build trust by giving them good information.
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• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your small business website is doing.
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• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
• Use reports and logs from your web hosting company to see where your traffic is coming from.
• Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
• Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc you work hard to get these leads so be sure to demonstrate your industry and product or service expertise by writing and submitting articles for your Small Business website or for article banks so you are perceived as an expert in your field.
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