Free Leads For Chiropractors
If you are a Chiropractor and reading this article you have come to the right place. I have been consulting with Chiropractors for many years and understand the necessity of getting new patients in the door through free leads and referrals. I have been able to assist other Chiropractors in getting referrals successfully with minimal effort. I know the mindset of referrals and will share with you how to get them yourself.
I know that getting patients in the door is a tough job and is attempted through a multitude of ways. Screenings at special events, speaking in front of groups, and other interactive way to get the message out. A very effective way to get patients in the door is referrals. Now before you form an opinion about getting referrals in encourage you to read the whole article. Getting a good referral lead is like having gold in your hand. Referrals are the ultimate compliment.
How do you get referrals? Its really easy, all you have to do is change your mindset. If asking for referrals is part of your presentation from the Report of Findings right through the whole process of treatment, then your patient will understand that your lead source is through referrals only. You must tell your patient right from the beginning that your main source of business is referrals. Talk about referrals like it is normal conversation. Tell stories about getting referrals or how a referral that you treated responded. You don't have to mention names but you must mention that they were a referral.
Tell your patients that you work hard to keep your fees down, and you have very little marketing cost, because your source of new patients is referral based. As long as you get referrals from your patients, as leads, you are able to pass on the savings to your patients. Let your patients know that you are sensitive to keeping cost down and that they can help you do that as well through referrals. Let your patients know how many referrals you expect from them and when you expect them. Always let them know that they are "Paying It Forward" for other patients and that someone gave a referral so that they could be treated.
There is no need to go stand in a mall or have to go to special events to attract business. You are a health care provider and you should have people sending people to you not you having to go out and try to attract patients. If the patient is educated about referrals, by you to send you referrals, then they will do so. If you don't talk about it they will never send them to you. Patients will do what you tell them to do.
Many times Chiropractors will not ask for referrals because they are afraid of rejection. The rejection is really in the head of the Chiropractor, and not the patient. Patients will do what they are told to do, and as a Chiropractor you are the pro, so you need to let them know your policies and procedures and what you expect. If the patient does not know what you expect of them then of course you can't just come out and ask for referrals. But if they know that it is part of your policies and procedures then they know its coming.
Patients are coming to you for your skill so as part of the package you tell them that you expect them to give you a certain amount of referral leads, and that is part of the process. When you approach patients that way you will get referrals. They will always have you in mind when they meet people. Most Chiropractors don't make referrals as part of their process. Imagine if every one of your patients sent you three new patients, how would that make you feel? As the Chiropractor you need to educate you patients about Chiropractic and how they need to convey the information to their patients. Teach the patient what to say! When the patients know what to say then they will be confident to tell their friends and acquaintances about you. But when they don't know what to say and are challenged by friends and family about chiropractic and can't answer the questions then it puts doubt in the patient's minds and they begin to doubt you and what you are doing.
Getting referrals as free leads is so easy but requires practice. It requires that you incorporate it into your processes totally. You must make a committed effort to teach the patients so they can explain what they are doing to everyone with ease. Patient education is key to your practice success. Without it you will struggle. You can go to as many practice management groups as you want and spend unlimited dollars on them, but unless you master this technique you will be spinning your wheels.
Try it out! When you give your Report of Findings have a small two minute talk about referrals. Tell them the type of referral you look for and why the patients should give them to you. Start with getting the family in to be treated but more importantly tell the patient how to give you referrals and educate the whole family to understand the power of referrals. No one will reject you, quite the contrary you will actually get more referrals.
The patient is looking to you as the expert, and expecting you to give them the rules to follow. If a part of the rules are to give you referrals they will do so. They don't know the difference. They think its part of the system and you must emphasize that this is what you expect. Getting referrals is easy and will give you a better ROI [return on investment] than having to advertise or do screenings that cost money and time.
If you are looking for solutions and want to learn how to get referrals simply contact us and we will assist. It is not difficult or expensive all you have to do is several things differently. To get a free consultation click here and fill out the form. One of our staff will contact you and set up a free consultation. I will discuss with you how to get free leads through referrals.
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610-637-4884
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Raymond Jewell PhD
610-637-4884
Skype: rbjewell
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