As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as Black Hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.
The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize."
SEO, to put it more simply and realistically, is an art form. You must first consider the keyword or keyword phrase, the build a search engine compatible website with that keyword phrase intact and then follow the rest of site to capture the attention of the Google search engine spiders. If you have done an adequate job and have all the elements in place, then its a matter of writing press releases, ezine articles, blog posts and forum posts to build links that return to the site. The more substantial links that you build, the higher on the search engine positions that your website will come.
Most people tend to become very analytical when it comes to SEO. I find that if you use the KISS theory, you will achieve much better rankings. SEO companies tend to make people believe that they have all the answers in obtaining top positions on Google. This is another fallacy. No one on the internet today has all the secrets in tow. It is an ever evolving process that requires diligence and time. As a matter of fact, you can obtain some very good information concerning Search Engine Optimizers by clicking this link. By reading this article, you will find that some seo companies overstate their importance and notoriety on Google. This is a company to definitely stay away from. Absolutely no one person or organization can influence the Google spiders. We all must abide by the same rules and regulations and in that regard, all seo masters like myself, start out on a level playing field.
There are substantial link building systems that I have developed that work very well for top ratings on Google, Yahoo, MSN and all the other search engines. I pursue the direct hands on approach. I write keyword specific information and post regularly to my blogging system. I also you other linking tools in the process to obtain these cherished positions. You may wish to view just a few of my marketing results by CLICKING HERE. For myself, SEO is a true art form which I have learned very well. I now market for some of the top rated companies online such as Veretekk and Jaguar Marketing. I also have many individual SEO clients that I consistently post information for.
The art of search engine optimization and search engine marketing is my forte and passion. I am driven to excellence in my pursuits for my esteemed SEO clients. Should you desire more information concerning my services, CLICK HERE. You may want to visit my SEO Services Site Map for more information as well. I look forward to speaking with you, your company, or your corporation in providing you with the utmost in quality and reliability.
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