Compare Jaguar Marketing to Franchising
A franchise is usually thought of in terms of a proven business model. According to Wikipedia, Franchising (from the
French for honesty or freedom[1]) is a method of doing business wherein a "franchisor" authorizes proven methods of doing business to a "franchisee" for a fee and a percentage of sales or profits. Various tangibles and intangibles such as national or international advertising, training, and other support services are commonly made available by the franchisor, and may indeed be required by the franchisor, which generally requires audited books, and may subject the franchisee or the outlet to periodic and surprise spot checks. Failure of such tests typically involve non-renewal or cancellation of franchise rights.One of the advantages is a quick start, as practiced in retailing, franchising offers franchisees the advantage of starting up a new business quickly based on a proven trademark and formula of doing business, as opposed to having to build a new business and brand from scratch (often in the face of aggressive competition from franchise operators). A well run franchise would offer a turnkey business: from site selection to lease negotiation, training, mentoring and ongoing support as well as statutory requirements and troubleshooting. Additionally, opening up your business as a franchise drastically reduces your chances of failure.
As one can clearly see, the Jaguar Marketing system rather neatly fits into the definition of franchise. If you've not yet seen the Jaguar system, go to Butch Hamiltons site, Visualization Marketing and be sure to tell him David Dial sent you.
The brand is in place, training and mentoring are provided, and you work with a proven business model. The major difference is the low startup costs with Jag. The website is already created, you need only brand it to yourself. Another advantage is the ability to profile other businesses on your site and create multiple streams of income.
David Dial-Business Professional
407-931-1781
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