Hi folks, Bill Brine here with part 4 of my continuing series about leads and lead generation.
In the previous article in this series, we discussed how the Veretekk Lead Generation System helps with the first hurdle in the lead generation process - coming up with a valuable and free service that your target market will be eager to use in exchange for their contact information.
Today we look at the second hurdle: creating and publishing offer pages, also called squeeze pages, splash pages or offer pages. These offer pages are the heart and soul of your lead generation system - without well designed and well promoted splash pages, you will generate few if any leads for your business.
In the normal course of events, you would typically proceed as follows:
1) Acquire a keyword-rich domain name
2) Set up an account with a web hosting provider and point the domain name to that host.
3) Use some website creation software to create web pages, paying particular attention to search engine optimization, and upload those pages
4) If you did not know much about search engine optimization, you would have to find and purchase some good ebooks or courses on the subject and start studying.
5) Once you upload the pages, you would then have to start promoting them. You could write Press Releases, create Articles and submit them to article directories, create podcasts, create a blog... There is a long list of things to be done.
How does the Veretekk Lead Generation System help with all of this? Well, consider:
1) You do not need to create offer pages - you already have 23 to start with! In Veretekk we call them 'traffic portals'. And all of these squeeze pages have been carefully crafted to appeal to people who are seeking the services offered.
2) You do not need to acquire a keyword-rich domain name. Each portal has your Veretekk userid as a component of the URL, so if you choose your Veretekk userid carefully, you will have the keyword-rich URL you need.
3) Unlike other affiliate programs, in Veretekk you have complete control of the meta tags for each portal, so you can modify important items such as the TITLE Tag, the KEYWORDS Tag, and the DESCRIPTION tag, as well as add your own keyword-rich content and even RSS Feeds to keep the search engine spiders interested.
4) No need to purchase any Search Engine Optimization courses or ebooks. Free training from some of the most knowledgeable online marketers is available for portal configuration, HTML coding, search engine optimization, and many other facets of online marketing.
5) Free training is also available on just about every aspect of promotion: how to write press releases, how to write articles, how to create blogs and use them effectively, how to use your Veretekk system to set up linking strategies that will increase your splash page rankings, and much more.
And so once again we see that Veretekk can make things much easier, especially for the beginning marketer. Don't get me wrong, there is still a lot of work to be done. But is sure is great to have the resources and training available to get the job done without having to buy every ebook, course and software product under the sun and try to figure out how to fit it all together!
In the next segment, we'll look at how Veretekk helps you handle and communicate with all the leads that you will be generating for your business.
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Bill Brine
Lead Generation Specialist
Ph: 801-289-7145
Fax: 760-280-8685
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