Wednesday, September 12, 2007

Lead Generation

Using the Leadsomatic System to Generate Leads
- By Bill Brine, Lead Generation Specialist

How do you promote your business online? Do you promote the latest and greatest 'widget' and try to blast that information all over the place?

Wrong! People online these days are looking for benefits. They are seeking solutions to problems. They simply do not care how wonderful your product or service is, they want an easy solution!

People don't look at online classified ad sites any more. They use Search Engines like Google to find what they are looking for. So you have to make your website known to the search engines, a process known as Search Engine Optimization. Get listed on Page 1 of Google and the leads will start to roll in!

For Example, let's look at one SEO campaign that I am currently involved in: "
mortgage leads', which I explore more completely at my Easy Mortgage Leads Generation website.

One of the most powerful tools I use is Leadsomatic. It works very well to deliver high search engine rankings when used consistently. But the reasons why it works may not be so obvious.

First let's look at some background information about Leadsomatic


1) How to signup for Leadsomatic

Signing up for Leadsomatic is a simple. Just go to
http://brincom.leadsomatic.com and click on the Signup button. Once you have entered all your information, you will be sent a confirmation email. Click on the link in that email and you will now have your own personal Leadsomatic system. You will be sent your login details in a followup email once you confirm.

2) First step after signup

Now that you have a Leadsomatic account, you will want to take advantage of the full capabilities of this powerful tool.

Login to your system and click on the Upgrade link, input your credit card info, and you're ready to go. The cost of a full Leadsomatic system is $10 a month, which is far below the actual value of a lead generation tool like this.

Now you're ready to configure your Leadsomatic 'ad'

3) Ad Configuration

First you will need to do some keyword research to find out how people are searching for what you are promoting. A good free tool can be downloaded from
http://www.goodkeywords.com. From the list of keyword phrases that you get back, choose a few of the more popular ones that are relevant to your business. I usually like to choose no more than 5

Now that you have chosen some keyword phrases to target, it's time to configure your Leadsomatic 'ad'. I say 'ad' because, even though these seem to be classified ads, in reality what you are going to be producing is food for the search engine spiders. No one will ever actually see these 'ads'. but the seach engine spiders WILL read them and will index any pages that they link to. This is why Leadsomatic works so well to increase search engine rankings.

This may sound counter-intuitive, but believe me it works. Stop thinking like a human and start thinking like a search engine spider. The spiders are only concerned with keywords, content and links. Concentrate on these and you will see results like you have never seen before.

Your TITLE is the most important part of the 'ad', and should be very keyword-focused. The best kind of title to use is keyword phrases (from your research) separated by the | character. On most keywords this is the character generated by holding down the shift key and the \ key.

An example of a good title: Mortgage Leads|Mortgage Lead Generation|Free Mortgage Leads|Bill Brine

Notice how I used my name as one of the keywords. This helps to brand my name on the internet as being associated with these keywords. I suggest you do the same with your name and your keywords.

As for the 'ad' description, remember here that again we are creating search engine spider food. Use keyword phrases separated by the | character.

So, for my example, the description would be: Mortgage Leads|Mortgage Lead Generation|Free Mortgage Leads|Bill Brine

Now that the ad is configured, you're ready to blast! Hit the Blast It button and use the Search Engine submitter first. This will generate a number of verification emails from the various search engines, some of which will require you to click on a confirmation link, and others which will not require you to do anything. Just follow the instructions in each email. You do not have to wait for the confirmation emails to arrive before continuing.

Once the Search Engine Submitter is completed, hit Blast It again and use the email verifier to verify your email address. You will get some verification emails; follow the instructions in them to verify your email address.

Now wait an hour or so before continuing, and respond to any confirmation emails that arrive. Log in once again, hit Blast It, and use the Hammer to get your information out there to over 2 Billion places on the internet.

Why does Leadsomatic work so well?

Leadsomatic works so well for one simple reason: most people think that no-one will ever see their ads, and they are correct. However, what most people fail to realize is that ANY time you place content ANYWHERE, the search engine spiders will eventually read that information. Do this in enough places on a consistent basis, and you will eventually build up some backlinks, which will in turn contribute to your website ranking higher in the search engines. You've just placed your URL with some very keyword-focused information in over 2 Billion places on the internet! The spiders are going to notice you many times over, and index your website again and again. This is why Leadsomatic is so effective!

For more information on Leadsomatic:
http://brincom.leadsomatic.com



Bill Brine
Lead Generation Specialist
Ph:  
801-289-7145
Fax: 760-280-8685
Generate Your Own Leads with LeadsoMatic!
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